Social Palava

Case Study : An online fashion store in Nigeria

PLATFORM: Google my business

CLIENT TYPE: An online fashion store in Nigeria.

ISSUE: The clients want to publicize her online store so as to get traffic on her website in Lagos, Nigeria.


Since Google My business is one of the easiest ways for an individual’s service or product to be ranked and easily accessed on Google which is the most popular search engine in the world, we will apply the following steps to help our client.


Step 1: We will first create a professional Google Business Profile for the client (if they do not have one already in place). The Google business profile account is a perfect way to market one’s business because it gives room for an organization or individual to add a specific location of the business’ office(s).

For our client, after the Google My Business Profile has been created, we will then optimize it further by adding the business hours so that people can know the days and times that our client is available. We will also add a catchy business description. This description is very important because that is one of the first things that will appear when people type the business name or related keyword on Google.



Step 2: Our team of Social Media Geeks will then create posts showcasing the products (such as shoes, jewelries, bags etc) of our client. In every posts, we will attach relevant keywords, links and a button that will be link to the client’s website where people can go to get more information about the products and possible buy as well. Also, for every image that is posted on our client’s profile, we will add a Geotag that shows the location of the business. Geotagging images enables Google to rank a business in a geographical area. In addition, we will ensure that in the description of the of the images to be posted, relevant keywords will be added so that when that phrase or word is typed on Google search, the client’s business will be shown.


Step 3: Using analytics, we can also check the account from time to time to know what works, what should be changed and so on. We can as well go through the reviews and feedback provided by the customers in other to better serve our client because reviews are very important in any business and it is a medium whereby we get to know how to better serve our customers.